InRoom Wall Art

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Who's behind InRoom Wall Art

You're not installing software from a company. You're installing software from a person, and you should know which one before you put it in your shop.

Ian Otero Casamitjana Industrial Engineering + Business Administration · Sabadell, near Barcelona ian@inroomwallart.com

Why an engineer ended up building this

I studied the double degree in Industrial Engineering and Business Administration. That sounds like a line from a CV, but it explains the product better than any slogan, because InRoom is built on those two halves and you can see the seams.

The engineering half

A picture is an object with tolerances

Frames are defined in millimetres, not in "thin, medium or thick". The studio holds its state in centimetres on the plane of the wall, not in pixels. The mat is worked out per axis when a print doesn't divide exactly. And the real depth of the moulding is what casts the shadow in the AR.

The business half

The argument is the order value

Not "look how nice the AR is". That's why there's a per-piece plan for short catalogues and a flat fee once you pass roughly forty-eight pieces, where the flat fee becomes the cheaper one. And why the app never touches the money: Shopify charges, with your gateway, your terms and your rates.

Most apps in this category treat a picture as a flat image. The customer notices the moment they compare what they saw on screen with what came out of the box.

What one person can offer that a company can't

InRoom Wall Art is a one-person project. That's a real limitation and I'll get to it — but first, the part that's genuinely in your favour, because it isn't a sales add-on. It's the direct consequence of there being nobody in between.

I'll set it up for you, at no charge

Give me collaborator access to your shop and I'll configure the frames with your real millimetres, switch on the blocks in your theme and match the look to your brand. You review it and publish. It isn't an onboarding package with a price on it; it's just faster for both of us than you guessing.

You talk to whoever writes the code

No first line of support, no ticket that escalates, no canned reply. You email, and the person who built the app answers. If it's a bug it gets fixed; if it's a question it gets a real answer rather than a link to a help centre.

What you ask for can actually go in

There's no committee and no roadmap locked a quarter ahead. If your catalogue has a quirk — frames that vary by size, measurements living in the product title, an unusual print supplier, a theme that behaves oddly — it can be dealt with. Several things in the app exist because somebody asked for them.

I'll tell you when it isn't for you

If your products don't carry measurements in their variants, if your catalogue is ten prints, or if your theme is heavily modified, I'd rather tell you before you install. This is the most awkward one to say and the one worth the most: I'd rather lose a sale than win one and have somebody disappointed three months later.

How it's built, said plainly

I work the way a lot of small software gets made now: one person leaning hard on AI development tools. I'd rather say that outright than have you work it out, because it has a consequence in your favour and a trade-off you're entitled to know about.

In your favour

Speed, and no middlemen

What you ask for can be live next week rather than in a quarterly release. And whoever answers your email is whoever touches the code that same afternoon.

Against

There is no team of twenty

No round-the-clock support shifts and no dedicated account manager. If you need contractual service-level agreements, say so before you install anything rather than on the day you're in a hurry.

What you're not signing up to

Before you install anything

Tell me your shop's name

I'll look at your catalogue and tell you whether it fits. If it does, I'll set it up for you. If it doesn't, I'll tell you that instead — and you'll have lost one email rather than an afternoon.

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