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How art gets sold online.
Twenty-one guides on selling art online and on hanging it: pricing, variants, returns, sizes and augmented reality. Written to be useful whether or not you use our app. En español aquí.
For sellers
Augmented reality in your art store
What AR on a product page really is, what your catalogue needs first, and what separates an implementation that works from one that is merely advertised.
9 minHow to sell art online
What exactly you're selling, printing yourself versus on demand, building the catalogue and photos, pricing, and where first sales come from.
9 minHow to cut size-related returns
The size return comes back damaged, the freight counts twice, and it was avoidable. Five concrete fixes, from free to definitive.
7 minHow to lift average order value
Fulfilling an order costs the same at €30 as at €200. The five levers by effort, and the invisible barrier blocking the biggest one.
6 minHow to price art prints
The real cost has six parts, not one. What to multiply by, how to build the size ladder, and three expensive mistakes.
8 minShopify variants for an art store
Three options per product and a hundred variants — in framed art that runs out fast. Which axes to use, how to name values, and why it decides whether AR is possible.
7 minShopify or Etsy for selling art
Etsy gives you traffic and charges for it; Shopify gives you control and no traffic. The real costs of each, and the sequence that works.
7 minHow to photograph art prints
Two photos per piece, each doing a different job. Light, framing and the homemade white-balance trick. And why an empty wall is not an in-situ shot.
6 minChoosing a print-on-demand supplier
The supplier decides your sizes and frames, so you choose before building the catalogue. The six criteria in order, and the test you can't skip.
7 minFirst sales for an art store
Not from SEO and not from ads. The five channels that work at the start, and the B2B channel almost nobody works.
7 minWhich metrics to watch (and which to ignore)
Four numbers decide nearly everything: order value, returns with a reason, conversion by size and landed cost. Plus three that are noise.
6 minWhich apps an art store needs
Six problems and the kind of tool that solves each, with the order to install them in. No list of names: criteria so you can compare.
7 minMaking more from the traffic you have
How to increase conversion in an art store
Art doesn't convert badly on price. It converts badly because the buyer can't tell how big it is on their wall. Six fixes by impact.
7 minWhy shoppers abandon your product page
Seven reasons a visitor who already liked the piece leaves, what each one looks like in your data, and which are free to fix.
7 minSell gallery walls, not single prints
One buyer, one freight, five pieces. Building sets that sell, pricing them without discounting away the margin, and why they don't commit.
8 minHow to raise prices without losing sales
A 15 % rise drops almost entirely into profit; 15 % more traffic does not. When you can, by how much, and what has to be true first.
7 minSelling to interior designers and businesses
One designer specifying a hotel is worth two hundred retail customers. What they need that your store hasn't got, and how to approach them.
8 minHow to get a second order
You paid for the first order; the second is free and usually bigger. Why art stores rarely get one, and the four moments that produce it.
7 minFor buyers
What size art goes above a sofa
The two-thirds rule, the exact height above the sofa back, and a table by sofa width, from a loveseat up to 240 cm.
6 minHow to hang a gallery wall
The rectangle first, the pieces second. The right spacing, the four layouts that work, and the paper method.
8 minReference
InRoom Wall Art
It shows every piece at real size, in its real frame, on your customer's wall — and puts the pay button inside the augmented reality. Permanent free plan of three artworks, no card.
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