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How art gets sold online.
Fifteen guides on selling art online and on hanging it: pricing, variants, returns, sizes and augmented reality. Written to be useful whether or not you use our app. En español aquí.
For sellers
Augmented reality in your art store
What AR on a product page really is, what your catalogue needs first, and what separates an implementation that works from one that is merely advertised.
9 minHow to sell art online
What exactly you're selling, printing yourself versus on demand, building the catalogue and photos, pricing, and where first sales come from.
9 minHow to cut size-related returns
The size return comes back damaged, the freight counts twice, and it was avoidable. Five concrete fixes, from free to definitive.
7 minHow to lift average order value
Fulfilling an order costs the same at €30 as at €200. The five levers by effort, and the invisible barrier blocking the biggest one.
6 minHow to price art prints
The real cost has six parts, not one. What to multiply by, how to build the size ladder, and three expensive mistakes.
8 minShopify variants for an art store
Three options per product and a hundred variants — in framed art that runs out fast. Which axes to use, how to name values, and why it decides whether AR is possible.
7 minShopify or Etsy for selling art
Etsy gives you traffic and charges for it; Shopify gives you control and no traffic. The real costs of each, and the sequence that works.
7 minHow to photograph art prints
Two photos per piece, each doing a different job. Light, framing and the homemade white-balance trick. And why an empty wall is not an in-situ shot.
6 minChoosing a print-on-demand supplier
The supplier decides your sizes and frames, so you choose before building the catalogue. The six criteria in order, and the test you can't skip.
7 minFirst sales for an art store
Not from SEO and not from ads. The five channels that work at the start, and the B2B channel almost nobody works.
7 minWhich metrics to watch (and which to ignore)
Four numbers decide nearly everything: order value, returns with a reason, conversion by size and landed cost. Plus three that are noise.
6 minWhich apps an art store needs
Six problems and the kind of tool that solves each, with the order to install them in. No list of names: criteria so you can compare.
7 minFor buyers
What size art goes above a sofa
The two-thirds rule, the exact height above the sofa back, and a table by sofa width, from a loveseat up to 240 cm.
6 minHow to hang a gallery wall
The rectangle first, the pieces second. The right spacing, the four layouts that work, and the paper method.
8 minReference
InRoom Wall Art
It shows every piece at real size, in its real frame, on your customer's wall — and puts the pay button inside the augmented reality. Permanent free plan of three artworks, no card.
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